Press & Media

About DogFoodCostCalc

DogFoodCostCalc is a free online tool that helps dog owners calculate the monthly cost of feeding their pets. The calculator uses veterinary-backed formulas for breed-specific estimates, adjusting for RER, activity, and retail prices.

Founded in 2024, DogFoodCostCalc serves over 50,000 dog owners monthly with detailed cost breakdowns for 298+ dog breeds.

Media Kit

Media resources available for coverage:

• Logo Package: SVG, PNG, and dark-background variants
• Brand Assets: Calculator screenshots, feature images, brand color palette (hex codes)
• Fact Sheet: Key statistics, methodology overview, and data points for journalists

Emailfor media kit requests. Include your publication name, deadline, and a brief description of your story angle.

Press Coverage

Media partnerships and press coverage are welcome. DogFoodCostCalc can provide original data analysis, commentary on pet food pricing trends, and customised cost comparisons. Datasets cover 50+ breed profiles, 15 major brands, and monthly pricing from three major retailers.

Expert Quotes and Data Usage Policy

Journalists and bloggers are welcome to reference data from this site with proper attribution. Any reference should include a link back to DogFoodCostCalc.com.

Jawad Hassan, the builder and researcher behind DogFoodCostCalc, is available for media commentary and pricing analysis on pet food inflation trends, budgeting strategies, and standard portion models. Allow 24–48 hours for a response.

Data Sources and Methodology

All data published on DogFoodCostCalc is sourced from verifiable references. Pricing data is collected monthly from Chewy.com, Amazon, and PetSmart, covering both list and subscription-discounted prices.

Calculations use the Resting Energy Requirement (RER) formula adjusted for activity level, life stage, and calorie density. Nutritional profiles are cross-referenced with AAFCO and veterinary manuals.

Topics Available for Commentary

• Dog food cost trends and budgeting strategies for 2025–2026
• Breed-specific nutritional requirements and how they affect cost
• Veterinary nutrition science: the RER formula explained for general audiences
• Pet ownership cost of living advice for first-time owners
• Comparison of premium vs. budget dog food brands
• Inflation in pet food pricing vs. human food inflation
• The true lifetime cost of dog ownership by breed size
• How to read dog food labels and evaluate marketing claims

About the Builder

DogFoodCostCalc is built and maintained by Jawad Hassan, an independent web-tool developer. Pricing data is verified monthly against Chewy, Amazon, and PetSmart. All feeding math is sourced to AAFCO, NRC, and Merck Veterinary Manual standards.

Quick Stats for Journalists

• 50,000+ monthly visitors
• 50+ dog breeds with detailed cost profiles
• 15 major dog food brands tracked and compared
• 3 major retailers priced monthly
• Founded: 2024