Press & Media

About DogFoodCostCalc

DogFoodCostCalc is a free online tool that helps dog owners calculate the monthly cost of feeding their pets. Our calculator uses veterinary-backed formulas to provide accurate, breed-specific cost estimates based on Resting Energy Requirements (RER), activity levels, and current retail pricing for major dog food brands.

Founded in 2024, DogFoodCostCalc serves over 50,000 dog owners monthly with detailed cost breakdowns for 298+ dog breeds.

Media Kit

Download our media resources for coverage:

• Logo Package: SVG, PNG, and dark-background variants available
• Brand Assets: Calculator screenshots, feature images, brand color palette (hex codes)
• Fact Sheet: Key statistics, methodology overview, and key data points for journalists
• Headshot: Professional photo of Dr. Sarah Mitchell available on request

Emailfor media kit requests. Please include your publication name, deadline, and a brief description of your story angle so we can provide the most relevant assets.

Press Mentions

We actively seek media partnerships and press coverage. If you would like to feature DogFoodCostCalc in your publication, we would love to hear from you.

We can provide original data analysis, expert commentary on pet food pricing trends, and customized cost comparisons. Our datasets cover over 50 breed profiles, 15 major brands, and monthly pricing from three major retailers.

Expert Quotes and Data Usage Policy

Journalists and bloggers are welcome to reference our data with proper attribution. We request that any reference include a link back to our site.

Dr. Sarah Mitchell is available for expert commentary via email or phone interview. She can speak on veterinary nutrition, breed dietary requirements, and pet food economics. Please allow 48 hours for scheduling, or email us directly for breaking news deadlines.

Our Data Sources and Methodology

All data published on DogFoodCostCalc is sourced from verifiable, transparent references. Pricing data is collected monthly from Chewy.com, Amazon, and PetSmart. We track both list and subscription-discounted prices.

Our calculations use the Resting Energy Requirement (RER) formula adjusted for activity level, life stage, and calorie density. Nutritional profiles are cross-referenced with AAFCO and veterinary manuals.

Topics We Can Speak On

• Dog food cost trends and budgeting strategies for 2025-2026
• Breed-specific nutritional requirements and how they affect cost
• Veterinary nutrition science — the RER formula explained for general audiences
• Pet ownership cost of living advice for first-time owners
• Comparison of premium vs. budget dog food brands — what you actually get for your money
• Inflation in pet food pricing and how it compares to human food inflation
• The true lifetime cost of dog ownership by breed size
• How to read dog food labels and evaluate marketing claims

Expert Bio

Dr. Sarah Mitchell, MSc Animal Nutrition, Certified Pet Food Advisor (CPFA), is our lead nutrition consultant. She has 12+ years of experience in veterinary nutrition, including formulation and quality assurance for major brands.

She specializes in translating complex nutrition science into practical tips for owners. She lives with two rescue taste-testing dogs: a Labrador mix and a Border Collie mix.

Quick Stats for Journalists

• 50,000+ monthly visitors to DogFoodCostCalc.com
• 50+ dog breeds with detailed cost profiles
• 15 major dog food brands tracked and compared
• 3 major retailers priced monthly for accuracy
• 12+ years of combined veterinary nutrition expertise on our team
• Founded: 2024